Interviewed on 11 Sep 09
Surekha Shetty, V P (Marketing)
The leading OnDemand solution, Impel is the most complete CRM solution for Indian businesses, empowering you at every customer touch-point. Impel lets you transform your business, increasing sales and customer retention through an integrated, easy-to-use solution. We make it easy for your entire organization to share business information and provide a single, unified perspective to your customers. Impel's Software-as-a-Service solution combines with comprehensive functionality, integration capabilities, codeless configuration and customization and an intuitive interface to impel your business forward.
Impel online CRM is a comprehensive, integrated CRM solution that provides your sales, marketing and customer service staff with fast, up-to-date access to customer information, anytime, anywhere. With Impel, the mobile CRM, you have the ability to support your mobile workers with PDAs and mobile phones using WAP, SMS or HTML.
Impel CRM impacts your business across the board:
• We enable your sales people to chase fewer deals and close more of them
• Enables you to manage your sales operation and network much more effectively
• Improves the effectiveness of your marketing campaigns
• Enables you to integrate your call centre with other customer interactions
• Helps you provide integrated, superb customer service
What unique selling points do you offer?
Why ImpelCRM OnDemand?
* Designed for local sales culture
* Email, SMS, Web-to-lead – all integrated
* Huge functionality, out-of-the-box
* Priced cost-effectively; no investments in hardware, software, database
* Be up and running in days
* Flexible licensing; scalable from just a couple of users to thousands of users
* Access anywhere, anytime, on any device
* Access the latest version of the software
* Access your data in the most secure, Level-3 data centre
Describe the services you offer?
Our services:
* SaaS CRM product, specifically designed for India and Euro-centric markets
* Configuration and customization of the base CRM product
* Support and maintenance services for the product
* Training services for the product
Describe your target market?
To start with our target market is in India. Our focus is on:
* Companies with revenues in the range of Rs 25 to 500 crores
* Owner-driven companies
* Indian subsidiaries of multi-national brands
* India focused call centers
How is your company planning for the future?
* Once the SaaS service is established in India, we plan to take it to other countries with similar characteristics
* We are planning to develop a strong team of partners who can customize the product and help us get into other geographies
* We are strengthening our online customer support channels
* We are building a very strong customer support team to handle customer queries
What benefits can you offer your customers?
* We offer the benefits of SaaS CRM, but customized to suit individual customers
* We offer the most secure, safe data access to our customers
* Because of our SaaS model, we provide our customers the ability to use SMS, mobile integrated access to CRM
* No hassles of dealing with hardware, software, IT
* Simple pay-as-you-go payment
* No long-term contracts
How do you support your customers?
* Strong product support team based in Bangalore, India
* Support provided through FAQs, knowledge based
* Phone and e-mail support
* Chat support
* Paid onsite visits if necessary
