Actual Metrics (formerly XOONI) was founded in August of 2005 by Mike Chipman, a former employee of both Google and Urchin. Actual Metrics is a web marketing consulting firm and a Google Business Solutions Provider -- we provide expertise for a variety of software and hardware tools that help companies measure & improve the performance of marketing initiatives.
When we first opened our doors, our core mission was to be the definitive resource for Google Analytics and Urchin Software -- this includes support, training, consulting, analysis, integration, customization, and general expertise. As we have grown, our clients began to request our help with other marketing-related technologies that feed data into Google Analytics and Urchin Software. As of today, we provide expertise for the following products and services:
• Google Analytics
• Urchin 5 Software
• Google Search Appliance
• Google Mini
• Google Website Optimizer
• PPC Keyword Management
• Google Webmaster Tools
• Various Google APIs
• Google Apps
• E-mail Marketing Solutions
• Search Engine Optimization
