The Web is Made Of People, not only Pages.
Today, and Tomorrow, Analyzing the Web will mean to Analyze How People interact online, how they share experiences and contents, how they collaborate, how they create buzz, emphasis, awareness, attention and attritions.
Web Analytics based on Web Pageviews is over.
Our Advanced User & Customer Analytics Software as a Service allows enterprises and organizations to analyze virtually any kind of interaction between a company's extended web presence and on-line visitors, across multimedia contents and mining
• users actions and behaviors,
• users discussions,
• demographic, psychographic and sociographic data.
We call this science Digital Life Analytics.