Interviewed on 18 Aug 10
David Akka, MD UK, EIRE and Nordics
Magic Software Enterprises (NASDAQ: MGIC) is a leading provider of application platform, and business and process integration solutions. Our technology gives our partners and customers the power to create any type of business applications, leverage existing IT resources, enhance business agility, and focus on core business priorities.
uniPaaS Full Client - Magic Software’s application platform that enables straightforward application development and deployment. It also allows businesses to leverage their existing IT investments; uniPaaS RIA - featuring a single development paradigm that reduces the time and costs associated with the development and deployment of Rich Internet Applications.
What unique selling points do you offer?
uniPaaS application platform provides enterprises/ISVS the ability to develop a single code-based application and deploy it in multiple modes: Full Client or Web-based; on-premise or on-demand; RIA or SaaS; as a packaged application or service-based solution; and in a localised or global form. Magic Software’s iBOLT integration suite helps businesses to synchronise data within diverse applications, enhance workflows, automate manual processes and provides real-time view of business’ activity.
Describe the services you offer?
• Full Technical Training
• Access to Global Download Site
• Access to Global Support
• Access to the Magic University Training Portal
• Training, Support & Service Credits through the Magic Total Customer Care (TCC) Program
Describe your target market?
• ISVs
• Corporations – With existing enterprise applications, looking to enhance existing solutions
• Multi-database, multi-platform integration projects including, SAP Business One, SAP All-in-One, SAP R3 ERP, Salesforce.com, JD Edwards, iSeries, SharePoint, Lotus Notes, HL7, .NET & Java API integrations, Web services connections, among others
How is your company planning for the future?
• Magic Software will continue to enhance its uniPaaS technology with added functionality. It also plans to grow its customer and partner base for both its uniPaaS and iBolt technologies on a global basis.
What benefits can you offer your customers?
uniPaaS: Cost-effective and fast development using metadata; Ability to modernise underlying technology while preserving and enhancing core-business logic; ability to develop and compose RIAs; Scalability from a single on-premise user to thousands; integration layer enables interoperability between applications
iBOLT: Quick and cost-effective integration of enterprise software applications; Automatically updates changes to mission critical data; Code-free approach eliminates manual input
How do you support your customers?
• Global support via www.magicsoftware.com/1269-en/Magic.aspx
• Additional support contracts with service credits via Magic Software UK TCC Program
• Full training & additional courses via the Magic University www.magicsoftware.com/4368-en/Magic.aspx
• Professional Services/consultancy also available
