Interviewed on 25 Jun 09
David Akka, MD of Magic Software, UK, EIRE and Nordics
Magic Software Enterprises (NASDAQ: MGIC) is a leading provider of application platform, and business and process integration solutions. Our technology gives our partners and customers the power to create any type of business applications, leverage existing IT resources, enhance business agility, and focus on core business priorities.
Our unique combination of experience and technological expertise means that when you choose to build, deploy or integrate your business applications with Magic Software, you do it once, and do it right. In a single technology stack, Magic Software delivers the simplicity of use required by small and medium-sized businesses, and the broad functionality and power demanded by top-tier organisations.
uniPaaS is Magic Software’s application platform designed to give enterprises a cost-effective way of building IT applications that can be deployed on-time and on-budget. With uniPaaS, Independent Software Vendors (ISVs) can develop a single code-based application and then deploy it in multiple modes, whether Full Client or Web-based; on-premise or on-demand; RIA or SaaS; as a packaged application or service-based solution; and in a localized or global form.
Our iBOLT integration suite help businesses and organisations synchronize data within diverse applications, enhance workflows, automate manual processes and provide real-time view of business’ activity.
What unique selling points do you offer?
• Simplicity – code free/metadata approach
• Business focus – isolation of technological processes
• Comprehensive – fully developed technology stack
• Scalable – designed for customisation & business change
• Proven experience – 25 years of global business in every industry vertical
• Develop once, deploy any mode - uniPaaS supports all deployment models from the same code base and provides technology transparency – Client-server, RIA, mobile & SaaS
• High security - the uniPaaS RIA Client is an independent application and is not Browser based, hence it is not subject to the security issues related to browsers
• uniPaaS takes advantage of traditional grid style computing and therefore provides a wealth of Green IT opportunities
Describe the services you offer?
• Full Technical Training
• Access to Global Download Site
• Access to Global Support
• Access to the Magic University Training Portal
• Training, Support & Service Credits through the Magic Total Customer Care (TCC) Program
Describe your target market?
• ISVs
• Corporations – With existing enterprise applications, looking to enhance existing solutions
• Multi-database, multi-platform integration projects including, SAP Business One, SAP All-in-One, SAP R3 ERP, Salesforce.com, JD Edwards, iSeries, SharePoint, Lotus Notes, HL7, .NET & Java API integrations, Web services connections, among others
How is your company planning for the future?
• Magic Software will continue to enhance its uniPaaS technology with added functionality. It also plans to grow its customer and partner base for both its uniPaaS and iBolt technologies on a global basis.
What benefits can you offer your customers?
• ROI - Cost-effective development; Metadata enhances the interaction between developers and business users thus shortening application delivery cycle (e.g. prototyping and POC)
• Protects application investments from IT evolutions; the uniPaaS metadata platform gives you the ability to modernize underlying technology while preserving and enhancing core-business logic
• Lower TCO and business costs; common or repetitive development tasks are pre-programmed into the platform, which enables focus on functionality vs. plumbing
• Reduces number of technologies; ONE platform, ONE skill-set for Server side and Client-side Web application development reduces development time and increases quality
• Reduces time to fast changes
• Ability to develop and to compose richly interactive and mobile applications over the Internet extending the functionality of existing/legacy applications
• Complete scalability from a single on-premise user to tens of thousands of users while providing management and monitoring and security to support the process
• The uniPaaS AppVisor and multi-tenancy reduces complexity in managing large scale user-populations and provides fine-grade monitoring of user activities
• The uniPaaS platform's integration layer enables interoperability between applications
How do you support your customers?
• Global support via www.magicsoftware.com/1269-en/Magic.aspx
• Additional support contracts with service credits via Magic Software UK TCC Program
• Full training & additional courses via the Magic University www.magicsoftware.com/4368-en/Magic.aspx
• Professional Services/consultancy also available
