What is Web Analytics?

Web Analytics allows you to track who is using your site and understand what they do once they are there. It gathers data that can be analysed to optimize your site or it can be used to understand your target audience. This allows you to market your product to their needs with the analytics software tracking the success of your marketing campaigns.

SaaS can provide an analytics solution without having to install any software on your own servers. As all of the information is generated and maintained in an off-site location the costs are usually incurred as a subscription fee. This gives companies the benefit of not having to invest in hardware and personnel knowledge. SaaS Web Analytics software uses dashboards and performance management tools that provide feedback about the visitors to your site. The information, once analysed, can deliver immediate business value to a company in the form of consumer profiles.